Hello!
My name is Danielle, and I'm a freelance graphic designer in Hamilton, Ontario

Graphic Design

1
Menu

Niblick Summer Menu

Niblick Pub (now closed) Summer Menu. I helped inspire new items based on customer feedback about wanting shareable and healthier choices. I evolved the existing menu from large heavy 6-page booklets to encapsulated tabloid format that was weather resistant for the patio season. We promoted the new menu through Instagram showcasing new items. The new menu was easily adapted to a Fall version of the menu.

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2
Packaging

Deeps Album - The Aftermath of Last Night

The Aftermath of Last Night - Album Released 2019. The client needed imagery that depicted the heartbreak while living in Hamilton, ON. We decided on an image that used the smoke stacks from industry to show hearts that eventually break as they reach the sky. We carried this theme into animation that was used in Instagram to preview the 9 tracks on the album, the physical tickets for the album release party, posters that were eventually signed by the 5 band members, and temporary tattoos with broken hearts from the smoke stack.

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3
Event Branding

Deeps Dec 8th Call My Name Video Release at the Mule Spinner, Hamilton ON

For this event which released the video for Call My Name, the client wanted to promote the video release party as a 70s themed holiday party which was carried throughout various marketing materials: tickets, posters, Facebook event cover images, and Instagram. For this we composed an image using a vintage TV with a scene from the video embedded in it. We promoted the video release through a matrix of images on Instagram with a preview of the video at the top.

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4
Branding

Legacy Writers

This is a young project for Legacy Writers. Legacy Writers is a service that helps clients compile and capture their memoirs. The client wanted business cards and a stationery package to present to potential and existing clients. The logo needed to take into account the service's target market, and communicate the value of investing in this service to share one's story with future generations. We used the idea of a family tree, connected through circuitry and created a W formation out of it for "writers".

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